Between sun, saltwater, heat styling, and chlorine from the pool, summer can be tough on hair colour — especially for blondes and vibrant shades. And as stylists, the goal isn’t just creating beautiful colour—it’s giving clients the tips and tools to keep that colour looking fresh, bright, and healthy between appointments.

So, how do you protect your work and help clients extend their summer colour? It starts in the salon—and finishes with the right at-home care. Keep reading for the best tips to protect, maintain and extend summer hair colour with the Aloxxi Blonde Maintenance Essentials—consisting of Aloxxi INSTABOOST in Gloss Boss, Strictly Platinum, Ultimate Platinum and Golden Heiress + Violet Shampoo.

Start With a Strong Foundation

Whether you’re lifting or toning, your focus should always be on creating gorgeous colour with condition and longevity, especially in summer when UV exposure and heat damage accelerate fading.

Make sure to tone with formulas that support hydration and strength, like Liquid Acidic Toners—an ideal choice after lightening, especially for blondes who want to maintain shine and tone without additional stress to the hair. As a Tonal Wellness Treatment, they help smooth the cuticle and balance pH, an essential step for any client spending time under the sun.

Recommend a Simple At-Home Routine

Colour is an investment. Help your clients protect it with easy, stylist-approved at-home care solutions.

1. Instantly Tone & Boost Condition with INSTABOOST

Whether your client is maintaining icy blonde, enhancing golden warmth, or looking to combat brassiness, INSTABOOST is a must-have.

These deeply nourishing colour masques condition, deposit, and protect — all in one step — thanks to the CDP Complex. They’re ideal for keeping summer colour vibrant between appointments without the need for another full colour service.

Go-to summer shades:

• Gloss Boss: for incredible shine and softness without pigment

• Strictly Platinum & Ultimate Platinum: ideal for brightening and toning cool blondes and silvers

• Golden Heiress: enhances golden blondes with a sun-kissed, luminous finish

How to Use: After shampooing, apply in place of conditioner for 3–5 minutes. For lighter levels, the pigment is vibrant and for darker bases, it adds a subtle hue and beautiful tone.

2. Control Brass & Tone with Violet Shampoo

When brassiness begins—and it always does during summer—Aloxxi’s Violet Shampoo is the first line of defense. This deeply pigmented formula gently cleanses while correcting unwanted yellow tones, helping blondes and silvers stay cool, bright, and hydrated.

How To Use: Recommend clients use it 1–2 times per week, or as needed, depending on how often they’re swimming, heat styling, or in the sun. It’s also great to prep before toning if you're working with previously lightened hair.

Pro Tips for Summer Colour Longevity

• Cool it down: Encourage clients to reduce heat styling and opt for cooler water temps during rinsing. Less heat = less fading.

• Shield strands from the sun: Suggest your clients wear hats when spending extended time outdoors.

• Refresh regularly: Suggest a quick Liquid Acidic Toner service between longer appointments to refresh colour and maintain condition.

• Layer protection: Combine products like Violet Shampoo + INSTABOOST for a more intense approach to colour care and tone control.