Lift Like a Headliner

Ideal for any and all hair types, structures, textures and application methods, this blue powder lightener lifts up to 7 levels. It's recommended for cool, platinum and icy color results. Featuring the proprietary Blonde78™ Complex with built in bond protection, this lightener adds intense hydration and protects the strength and integrity of the hair to allow for lightening no matter the texture.

Ideal for any and all hair types, structures, textures and application methods, this white powder lightener lifts up to 9 levels. It's recommended for dark bases resistant to lift and coarse hair structures. Featuring the proprietary Blonde78™ Complex with built in bond protection, this lightener adds intense hydration and protects the strength and integrity of the hair to allow for lightening no matter the texture.

Ideal for any and all hair types, structures, textures and application methods, this cream lightener lifts up to 9 levels and tones at the same time. Active Charcoal purifies hair during the lightening process and tones unwanted warm tones simultaneously. Tones to natural color results when applied to level 5 or darker, and tones to an ash color result when applied to level 6 or lighter! Featuring the proprietary Blonde78™ Complex with built in bond protection, this lightener adds intense hydration and protects the strength and integrity of the hair to allow for lightening no matter the texture.

Ideal for any and all hair types, structures, textures and application methods, this white powder lightener lifts up to 7 levels. It's recommended for color correction, warm and natural lightening results. Featuring the proprietary Blonde78™ Complex with built in bond protection, this lightener adds intense hydration and protects the strength and integrity of the hair to allow for lightening no matter the texture.