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Look out for a packaging revamp coming throughout 2024

PROMOTIONS

YOUR ESSENTIAL HOLIDAY GIFT

Save 47% on the E7 Anti-Frizz Gift Bundle, featuring the essential care for smooth, shiny, healthy, frizz-free, colour-protected hair!

CELEBRATE THE SEASON WITH A BOMBSHELL BLOWOUT... SALE!

Get all mini Bombshell products at up to 70% off.

GET AN INSTANT GLOW UP AND SHINE BRIGHT FOR THE HOLIDAYS!

Buy one Instaboost Conditioning Color Masque in Gloss Boss and get the second free!

ACTIVATE WINTER BLONDES

Marry the power of TONES 9P, 9AA and 10V with Blonde78 Charcoal LIGHTENER for blondes to melt over with our Activate Winter Blondes Bundle.

READY OR NOT, COLOUR’S ABOUT TO GET HOT!

Because basic hair is so last season, unleash your fire with the "Are You Red-y For It?" Seasonal Collection.