With over 20 years in the Professional Beauty Industry, from Shampoo Assistant to Education and Sales Director, Salon Owner and Platform Artist to name just a few roles, Jessica Wall-Innella has honed her skills as an educator and a leader. Today, as an Aloxxi® Artist, she shares her insights on a vast array of business building topics such as managing efficiently, developing an effective salon team, raising the bar on customer service and technical topics, including basic & advanced color, cutting and styling theories.

Bringing her passion for the industry and unbridled creativity, Aloxxi® National Team Educator, Sam LaBella strives to push the bounds of traditional coloring rules and redefine them for hairdressers behind the chair. Her inspiration comes from many facets of the industry she has explored, including session work for boudoir and fashion photography, participation in New York Fashion Week and work in famed salons worldwide. And while fashion and hair design serve as her muses, her roots are intertwined in the power of color.

In joining the Professional Beauty Industry, Robertina Martinez immediately fell in love with the art of coloring and the science behind it. Today she is a lead hairdresser at the renowned Amari Salon & Spa in Salt Lake City, UT and a member of Aloxxi’s National Education Team where she teaches hairdressers how to take their business to the next level. Whether Robertina is educating on new techniques, product knowledge, business acumen or just a new approach to the art of hairdressing, she takes pride in being able to share her passion and inspiring others.

Known for pushing boundaries and redefining style, Leonardo Rocco of Rocco Donna Hair and Beauty Art Salon in Miami’s trendy South Beach brings his personal philosophy of delivering cutting-edge style, innovative techniques and service excellence to Aloxxi® as an Artistic Advisor. Hailing from Argentina, Rocco’s good taste and sophistication has been seen across print, radio and television outlets, on fashion runways, photo shoots, scores of events and on the heads of internationally acclaimed celebrities.

For over 20 years as a hairdresser and salon owner, Peggy Wright has combined her passion for the art of hairstyling with a love for educating to inspire others. Today, as an Aloxxi® National Team Member, Peggy shares her vast knowledge of color, cut and style techniques with hairdressers across the country which allow stylists to adapt looks for their individual clientele.

A second- generation hairdresser with over 20 years experience, Tommy Cole brings his vast knowledge of the professional beauty industry to the Aloxxi Creative Team. Truly believing in the power of education, Tommy has committed himself to sharing his expertise within the ever-growing industry every chance he gets through seminars, classes and hands-on experiences. He is passionate about the craft of hairdressing, from color to chemical treatments, cutting and styling. He also knows how to run a successful salon, implementing the various facets of marketing and education.

His commitment to sharing the latest and greatest developments within the industry allows him to grow personally and professionally, as well as ensure everyone around him does so as well.

With over 20 years in the Professional Beauty Industry, from Shampoo Assistant to Education and Sales Director, Salon Owner and Platform Artist to name just a few roles, Jessica Wall-Innella has honed her skills as an educator and a leader. Today, as an Aloxxi® Artist, she shares her insights on a vast array of business building topics such as managing efficiently, developing an effective salon team, raising the bar on customer service and technical topics, including basic & advanced color, cutting and styling theories.

Bringing her passion for the industry and unbridled creativity, Aloxxi® National Team Educator, Sam LaBella strives to push the bounds of traditional coloring rules and redefine them for hairdressers behind the chair. Her inspiration comes from many facets of the industry she has explored, including session work for boudoir and fashion photography, participation in New York Fashion Week and work in famed salons worldwide. And while fashion and hair design serve as her muses, her roots are intertwined in the power of color.

In joining the Professional Beauty Industry, Robertina Martinez immediately fell in love with the art of coloring and the science behind it. Today she is a lead hairdresser at the renowned Amari Salon & Spa in Salt Lake City, UT and a member of Aloxxi’s National Education Team where she teaches hairdressers how to take their business to the next level. Whether Robertina is educating on new techniques, product knowledge, business acumen or just a new approach to the art of hairdressing, she takes pride in being able to share her passion and inspiring others.

Known for pushing boundaries and redefining style, Leonardo Rocco of Rocco Donna Hair and Beauty Art Salon in Miami’s trendy South Beach brings his personal philosophy of delivering cutting-edge style, innovative techniques and service excellence to Aloxxi® as an Artistic Advisor. Hailing from Argentina, Rocco’s good taste and sophistication has been seen across print, radio and television outlets, on fashion runways, photo shoots, scores of events and on the heads of internationally acclaimed celebrities.

For over 20 years as a hairdresser and salon owner, Peggy Wright has combined her passion for the art of hairstyling with a love for educating to inspire others. Today, as an Aloxxi® National Team Member, Peggy shares her vast knowledge of color, cut and style techniques with hairdressers across the country which allow stylists to adapt looks for their individual clientele.

A second- generation hairdresser with over 20 years experience, Tommy Cole brings his vast knowledge of the professional beauty industry to the Aloxxi Creative Team. Truly believing in the power of education, Tommy has committed himself to sharing his expertise within the ever-growing industry every chance he gets through seminars, classes and hands-on experiences. He is passionate about the craft of hairdressing, from color to chemical treatments, cutting and styling. He also knows how to run a successful salon, implementing the various facets of marketing and education.

His commitment to sharing the latest and greatest developments within the industry allows him to grow personally and professionally, as well as ensure everyone around him does so as well.