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Holiday Shine Starts in the Salon with LUMINEXX + E7

Holiday Shine Starts in the Salon with LUMINEXX + E7

As the year winds down and the holiday rush ramps up, clients want their hair to look its absolute best — glossy, healthy, and ready for any upcoming event. But between colder temperatures, low humidity, and extra heat styling, the winter season can quickly dull colour and deplete moisture.

And while that usually means frizz and unruly hair for clients, it’s actually the perfect time to introduce holiday-ready shine services in the salon. If your clients are in need of a service that rejuvenates tone and strengthens the hair from the inside out, reach for Aloxxi LUMINEXX Gel Cream Colour paired with E7 Care. Together, these two ranges deliver long-lasting radiance and improved condition through winter and well into spring.

Why LUMINEXX Is Perfect This Winter

If you’re looking for colour results that reflect light while keeping the scalp and strands protected, LUMINEXX Gel Cream Colour is your perfect match. This PPD- and Resorcinol-free formula blends skincare-grade ingredients with smart technology to create vibrant, even colour with exceptional grey coverage and a high-shine finish.

Key ingredients like Sugar Beet Extract and Sacha Inchi Seed Oil nourish and condition the hair and scalp, while Chicory Root Prebiotic and Lutein provide defense against UV and blue light exposure. The gel-cream consistency allows for precise placement, quicker rinsing, and minimal staining, which saves you valuable time behind the chair during the busy season.

And for clients craving a glossy refresh before the holidays, LUMINEXX delivers colour that feels as healthy as it looks.

Luminexx + E7 = The Perfect Winter Pair

Once your colour service is complete, extend the life of your shades by improving the health of the hair and cutting down on frizz. The E7 range is the perfect aftercare to lock in hydration and protect from the harsh winter elements.

Formulated with Cupuaçu Butter, Buriti Fruit Extract, nurturing oils, and protective antioxidants, E7 promotes smooth, shiny, frizz-free results that last. 

Once colour is rinsed, follow with E7 Anti-Frizz Shampoo and Conditioner to restore elasticity at the shampoo bowl.

Aloxxi E7 Anti-Frizz Shampoo 10.1 Fl. Oz. Aloxxi E7 Anti-Frizz Conditioner 10.1 Fl. Oz.
Then, towel dry and layer E7 Leave-In Conditioning Cream to prep before styling. Finish with E7 Anti-Frizz Shine Mist to seal in moisture and add a touch of shine.

For clients who plan to heat-style or attend multiple events, this regimen ensures their colour stays vibrant and their strands feel silky and strong.


How to Position the Service

During the busiest season of the year, quick, high-impact services are what keep clients loyal and your schedule running smoothly. Making it the perfect time to offer a “Holiday Shine Appointment” that includes a LUMINEXX application followed by an in-salon E7 regimen and personalized take-home recommendations for continued shine.