Blogs

The Difference Between Aloxxi Colour Lines — And When to Use Each One

The Difference Between Aloxxi Colour Lines — And When to Use Each One

From express grey coverage and permanent colour to toners, highlighting and vibrant fashion shades, discover how to choose the right Aloxxi colour line for every client, service and maintenance plan.
We’re Calling It: 5 Aloxxi Colour Trends Clients Will Keep Asking For

We’re Calling It: 5 Aloxxi Colour Trends Clients Will Keep Asking For

Five Aloxxi colour formulas for wearable, high-shine salon results, from lived-in brunette and copper warmth to dimensional red, soft blonde and glossy platinum.
From Behind the Chair to Back in the Chair: The Power of a Hair Colour Transformation by Jessica Wall-Innella, Aloxxi Executive Director

From Behind the Chair to Back in the Chair: The Power of a Hair Colour Transformation by Jessica Wall-Innella, Aloxxi Executive Director

It had been seven months since I had my hair professionally done. Seven. As someone who built a career in the beauty industry, with over 30 years as a hairstylist and a salon owner, I convinced myself that this was normal for me. Prior to 2022, I had a standing 4-week appointment to be sure my hair was always my best asset. Like clockwork, every 10 days I would use Luminexx 5NABr to cover the “hairs of life experience.” But over time, that commitment to myself faded. It was not because it wasn’t important, but because everything else felt more urgent. In January I had a wake-up call. I was at the Cosmoprof Miami show, surrounded by my incredible Aloxxi family, Rocco, Freddy, Ariel, and Eduardo, sharing what we love most,  Aloxxi ....we were all on a show "high" laughing and discussing our successes. Then they gave me something even more powerful: the truth. "Jessica, what are you doing with this hair" “You can’t keep doing your own hair in your bathroom.” “Your clients trust you with their image - - what about yours?” “If you’re leading this brand, you need to look like it.” A million suggestions were being made, and the words came at me fast. It wasn’t about vanity. It was about alignment. And they were right.As hairstylists, we understand that hair is never just about hair. It’s how someone sees themselves, and how they show up in the world. With every colour transformation we are able to weave confidence, identity and energy into every strand. Somewhere along the way I stopped letting myself have that experience. In the weeks leading up to Miami, I didn’t feel like myself. I avoided photos and videos. People asked me why I stopped posting on social media. My hair had become dark, thin, and lifeless; and with it, my energy followed. I was experiencing what so many of our clients experience, that when your hair doesn’t reflect who you are, it impacts how you show up in life. When I returned home, I made the decision to let the team get their hands on my head - but with the caveat that we needed this to be shared. This isn’t just my story. It’s the story of so many salon professionals, business owners, and women who spend their lives taking care of everything and everyone else. Sitting in a chair is never easy for me. Being served coffee and a sandwich at the same time - whoa. And the grey coverage was anything but just that. It was a complete hair transformation. Here’s what the team did: Grey Blending Instead of Grey CoverageWe moved away from traditional root coverage to a softer, more modern grey blending technique for seamless growth. Foilayage for Dimension and BrightnessA heavy foilayage lightened my overall colour, adding light, dimension and a more youthful finish. Hair Extensions for Volume and Confidence Two rows of extensions added natural fullness—perfect for addressing thinning while keeping the look low-maintenance. The result was not just lighter, brighter hair. It was a renewed sense of self. For those looking to recreate this transformation, here is the exact Aloxxi formula used behind the chair: Base: LUMINEXX Gel Cream Permanent Colour 6NABr 1:2 with LUMINEXX Developer 20 Volume. Foilayage: Blonde78 Ultra Lightener 1:2 with H202 Creme Developer 10 Volume Tone: LUMINEXX Gel Cream Permanent Colour melt, 7VA 1:2 with LUMINEXX Developer 7 Volume at base/mid-length, 9VA 1:2 with LUMINEXX Developer 7 Volume melted through mid/ends to maintain brightness on the ends and neutralize undesired warmth. Finish with Colorlock Post-Color Finisher. Treatment: Reparative Shampoo, then apply Reparative Treatment Masque for 20 minutes at shampoo bowl and rinse. Finishing: Apply E7 Leave-In Conditioning Cream and E7 Smoothing Serum cocktailed to damp hair, to protect the hair and the extensions from heat styling and to create a smooth and shiny foundation.  Since the transformation my confidence in front of the camera has returned. My husband couldn’t believe I was the same person that had left the house that morning. My kids saw not just my hair light up, but my face. This experience brought me back to the core truth of what we do: change people’s looks and outlooks. Hair colour is not just technical—it’s emotional. And the best stylists understand both.  If you’ve been putting yourself last—consider this your moment. Book the appointment. Refresh your hair. Experience the power of a professional service. Because what we do is powerful and sometimes, we need to feel that power for ourselves. Watch the full transformation—and yes, a little behind-the-scenes proof that I’m far more comfortable behind the chair than modeling in front of the camera.
The Power of Planning: How to Build a Year-Long Colour Strategy with Your Clients

The Power of Planning: How to Build a Year-Long Colour Strategy with Your Clients

planning colour over the course of a year allows you to set expectations while also protecting the integrity of the hair.
Holiday Shine Starts in the Salon with LUMINEXX + E7

Holiday Shine Starts in the Salon with LUMINEXX + E7

If your clients are in need of a service that rejuvenates tone and strengthens the hair from the inside out, reach for Aloxxi LUMINEXX Gel Cream Colour paired with E7 Care.
The New Luminexx Shades to Brighten Up This Spring

The New Luminexx Shades to Brighten Up This Spring

Clients are eager to shed their winter hues as the sun starts to appear and embrace brighter, fresher tones that reflect the season’s warmth and vibrancy. Whether covering grey, enhancing natural tones, or creating a seamless blonde transformation, the Aloxxi Luminexx range offers the perfect solutions. A permanent color range with superior grey coverage, exceptional shine, and skincare-grade ingredients, Luminexx delivers long-lasting results while maintaining the integrity of your client’s hair and scalp. Why Luminexx Is a Must-Have This Season Clients are looking for color services that provide more than just coverage—they want healthier hair, scalp protection, and multi-dimensional shine. Luminexx, a PPD and Resorcinol-Free permanent gel-cream color, meets these demands while also including skincare-grade nourishing ingredients such as: Sugar Beet Extract for nourishment and hydration Chicory Root Prebiotic to protect and balance the scalp Lutein for protection against blue light and UV rays Sacha Inchi Seed Oil to enhance the condition for both the health of the hair and the scalp With its innovation and hair-loving ingredients, Luminexx is the choice for grey coverage, color refreshing, and modern blonding techniques that will dominate 2025 trends. The Top Spring Hair Color Trends For stylists looking to refresh their color techniques and offer clients something new this season, Aloxxi Luminexx shades can be used to create a variety of on-trend looks. 1. Expensive Blonde – 9N (Very Light Natural Blonde) This tone is ideal for creating that natural expensive blonde look with a neutral, soft balanced finish. In addition to covering greys and balancing excessive warmth and coolness it’s the ideal base for anyone looking to create a multidimensional blonde. 2. Cool-Toned Beige Blonde – 9NABr (Very Light Natural Ash Brown Blonde) Whether your client wants a cool finish or their hair naturally pulls warm, this tone is ideal to neutralize warmth while also maintaining natural dimension. It allows you to create natural-looking beige blondes and is ideal to tone down overly warm blonde hair.  3. Warm, Golden Blonde – 10NG (Ultra Light Natural Gold Blonde) Ideal for soft, golden tones, this shade helps create the perfect golden blonde without brassiness. From adding warmth to pre-lightened hair to creating the ideal base for warmer trends like sun-kissed or honey blonde, this is the perfect choice.  Lighter and brighter colors will be making waves in 2025. Adding to the rise of quiet luxury and expensive blonde trends, and Luminexx allows for a polished finish that meets these goals while also looking after the health of your hair and scalp. 
Fall 2024 Is All About Warming Up Your Hair Colour

Fall 2024 Is All About Warming Up Your Hair Colour

While the latest trends from fall fashion week are still loading, the latest hair colour trends are already in full swing. Heading into fall 2024 and beyond, we’re seeing a major shift in hair colour trends to include warmth from every angle — especially for brunettes. Whether you’re adding a hint of warmth or looking to make a total transformation, the latest shades from Aloxxi Luminexx promise a season of warmth ahead. 
How To Repair Summer Hair Damage

How To Repair Summer Hair Damage

During the summer season, clients usually come in for services like highlights and toner touch ups. But as the summer sun begins to fade, so has your client's colour, so you’re sure to see them for a few very important appointments before fall. From refreshing to repairing their colour —  these are the top treatments to suggest to your clients this season. 
Keep Cool This Season with New Luminexx Hues!

Keep Cool This Season with New Luminexx Hues!

Changing your client’s hair colour comes down to a delicate balance between creativity and chemistry. One of the most common challenges faced by stylists is countering warmth in hair colour. Whether it's yellowing in blondes or unwanted brass tones our newest Cool Luminexx shades are here to help you!
Luminexx™: The One Hair Colour You Need For Grey Coverage

Luminexx™: The One Hair Colour You Need For Grey Coverage

Grey coverage has transformed greatly over the past few seasons. With more and more clients looking to improve the health of their hair, they are opting for a variety of new services and techniques to ensure gorgeous hair colour without excess damage. Luminexx is the key to transforming their hair with a healthy finish. 
Get Creative Behind The Chair With Luminexx™ Gel Cream Colour

Get Creative Behind The Chair With Luminexx™ Gel Cream Colour

As stylists, we must invest in the right tools and products for the salon. This is exactly why Aloxxi Luminexx™ Gel Cream Colour is the latest release to ensure you get the most out of your investment.