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Look out for a packaging revamp coming throughout 2024

YOUR ESSENTIAL HOLIDAY GIFT

Save 47% on the E7 Anti-Frizz Gift Bundle, featuring the essential care for smooth, shiny, healthy, frizz-free, colour-protected hair!

A COOL NEW BREW IS HERE!

Refresh brunettes or tone natural or previously coloured hair with the NEW INSTABOOST Conditioning Color Masque in COOL COCOA BEANS.

CELEBRATE THE SEASON WITH A BOMBSHELL BLOWOUT... SALE!

Get all mini Bombshell products at up to 70% off

GET AN INSTANT GLOW UP AND SHINE BRIGHT FOR THE HOLIDAYS!

Buy one Instaboost Conditioning Color Masque in Gloss Boss and get the second free!

Created for passionate hair enthusiasts Aloxxi® delivers
Exceptional products that extend confidence with predictable, long-lasting results,
leaving hair healthier,
shinier and more colourful!

READY OR NOT, COLOUR’S ABOUT TO GET HOT!

Because basic hair is so last season, unleash your fire with the "Are You Red-y For It?" Seasonal Collection.

GET CERTIFIED

Join the eCademy, our online learning platform, to learn and grow at their own pace!

SUPERIOR GREY COVERAGE

Luminexx's surface technology is a proprietary combination of ingredients and technologies that result in the most vibrant, even, long-lasting colour

Used Luminexx today and I'm obsessed. Wasn't expecting such a noticeable difference I was shook!

Cait

Just used for the first time on a client who for years gets very itchy while color is on her head, nothing I tried helped, today she felt nothing, we were so happy, and the color looked great.

Kathleen

Aloxxi changing the game with this super innovative brand. There is nothing on the market like Luminexx right now. Thank you for listening to the stylist!

Jessica

Blogs

The Cool Brunette Colour Trend for Winter 2024

The Cool Brunette Colour Trend for Winter 2024

Winter 2024’s cool-toned brunette palette is centered on shades like ash brown, chocolate, and cocoa to enhance shades with a subtle, cool quality that adds both dimension and sophistication to...